Docs / Content

TreatAsContent()

TreatAsContent is an AMPscript function in the content category. Executes the string as AMPscript content.

Syntax

TreatAsContent(str)

Example

%%[ SET @tpl = "Hello %%=Uppercase(FirstName)=%%!" ]%%
%%=TreatAsContent(@tpl)=%%
Rendered output
Hello ADA!

Output produced by AmpSend's AMPscript engine (validated against Salesforce's own test corpus) - not a hand-written result.

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Official Salesforce documentation

TreatAsContent in the official AMPscript reference - or browse the official index of AMPscript functions for platform behavior and edge cases.

Related content functions

ContentBlockByNameContentBlockByKeyContentBlockByIdContentAreaContentAreaByNameBeginImpressionRegionEndImpressionRegionContentImageByIdContentImageByKeyTransformXML