Docs / Date & time

DateParse()

DateParse is an AMPscript function in the date & time category.

Syntax

DateParse(str, [utc])

Example

%%=DateParse("2026-08-13 14:30")=%%
Rendered output
8/13/2026 2:30:00 PM

Output produced by AmpSend's AMPscript engine (validated against Salesforce's own test corpus) - not a hand-written result.

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Official Salesforce documentation

DateParse in the official AMPscript reference - or browse the official index of AMPscript functions for platform behavior and edge cases.

Related date & time functions

NowGetSendTimeDateAddDateDiffDatePartFormatFormatDateFormatNumberLocalDateToSystemDateSystemDateToLocalDate