Docs / Date & time

Now()

Now is an AMPscript function in the date & time category. Your local machine time.

Syntax

Now()

Example

%%=Now()=%%
Rendered output
9/3/2026 11:15:05 PM

Output produced by AmpSend's AMPscript engine (validated against Salesforce's own test corpus) - not a hand-written result.

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Official Salesforce documentation

Now in the official AMPscript reference - or browse the official index of AMPscript functions for platform behavior and edge cases.

Related date & time functions

GetSendTimeDateParseDateAddDateDiffDatePartFormatFormatDateFormatNumberLocalDateToSystemDateSystemDateToLocalDate