Docs / Utility

AttributeValue()

AttributeValue is an AMPscript function in the utility category. Reads from the subscriber attributes; null when missing.

Syntax

AttributeValue(name)

Example

%%=AttributeValue("FirstName")=%%
Rendered output
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Output produced by AmpSend's AMPscript engine (validated against Salesforce's own test corpus) - not a hand-written result.

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Official Salesforce documentation

AttributeValue in the official AMPscript reference - or browse the official index of AMPscript functions for platform behavior and edge cases.

Related utility functions

VIIFEmptyIsNullIsNullDefaultOutputOutputLineRaiseErrorUrlEncodeRedirectToGUIDWrapLongURLIsEmailAddressIsPhoneNumber