Docs / Utility
V is an AMPscript function in the utility category.
V(value)
%%[ SET @greeting = Concat("Hello ", FirstName) ]%%
%%=V(@greeting)=%%
Hello Ada
Output produced by AmpSend's AMPscript engine (validated against Salesforce's own test corpus) - not a hand-written result.
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V in the official AMPscript reference - or browse the official index of AMPscript functions for platform behavior and edge cases.