Docs / Utility

RedirectTo()

RedirectTo is an AMPscript function in the utility category. Returns the URL (no link-tracking wrap locally).

Syntax

RedirectTo(url)

Example

%%[ SET @url = Concat("https://example.com/offers?tier=", Lookup("Loyalty", "Tier", "EmailAddress", emailaddr)) ]%%
<a href="%%=RedirectTo(@url)=%%">See your offers</a>

<a href="https://example.com/offers?tier=Gold">See your offers</a>

Output produced by AmpSend's AMPscript engine (validated against Salesforce's own test corpus) - not a hand-written result.

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Official Salesforce documentation

RedirectTo in the official AMPscript reference - or browse the official index of AMPscript functions for platform behavior and edge cases.

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